Think of your observations of a particular cultural or natural, or social environment (or any element of interest within one or a combination of these environments). Think about your thoughts, feelings/emotions, experiences, memories, and/or interests. Think of a problem that you or others face that is often taken for granted. The inspiration can even come from a story, diary or a letter, newspaper report, image, a radio show, a short play or show, a debate, or even a speech. Think of the main CQC as a business problem that is answered creatively and analytically. The main theme around has to be also novel and useful. Think of’What?’,’How?’,’Where?’,’Why?’ and’When? relating to your CQCs.

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